Intertoys is the biggest toy supplier of the Netherlands with more than 200 stores across the country. A combination of experience, innovation and being all-round ensures that they remain a competitive player in an ever-changing market.

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A new strategy

Junior E-commerce Manager Mariska Buiter explains why Intertoys chose to implement the Instant Design Tool, and how adding personalized products to their webshop fits their new strategy perfectly.


Objectives and strategy

Creating unique experiences and customer interaction, that is the main focus of Intertoys. To contribute to this strategy, Intertoys chose the Instant Design Tool. This way they could satisfy the customer need for personalization and interaction, something Instant Design Tool was able to facilitate perfectly, making this into a success.

Quotes The software gives our customers the ability
to create something for themselves, something they weren't able to find in a store. Quotes

Mariska Buiter
Junior E-commerce Manager


Party hats Placemats Party signs Posters Lanterns Christmas ornaments Garlands Tablecloths Name cards Coasters And more

As a result of the growing need for personalization from customers, Intertoys implemented the Instant Design Tool and discovered the benefits and features. Starting with party products they soon expanded the product line with unique products for the holidays, like Christmas ornaments and lanterns.


Quotes Our experiences with the tool are great.
The Instant Design Tool is very easy to implement. Quotes

Mariska Buiter
Junior E-commerce Manager


With the implementation of the Instant Design Tool, Intertoys is ready for whatever the future brings. Predicting the future of toys is not easy, but Junior E-commerce Manager Mariska Buiter says: "Nowadays, toys are less age- and gender-specific, but more geared towards personal interests. Also technology plays a big part in the future of toys, like for example augmented reality".

With the new addition of products, Intertoys has entered a new market, the market for personalized products. Entering this market also means new competitors. To tackle this new challenge Intertoys says; "By keep adding new products that fit our brand identity, we enhance our brand and therefore we have a stronger proposition than our competitors".

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